STRENGTHS *Your Experience, knowledge *Things you are good at *Your Passion *Unique caracteristics *Available Resources *Competence, capabilities *Our Quality, Our reputation *Product flexibility Pricing, Distribution network. *Geographical location Weakness *Gap in knowledge , skills *Things you need to improve *Our habits *Financial problems *Market awareness and reputation *People management Right people doing the right job. *Not Correct location *Management problems *Leadership issues *Staff motivation and involvement . Opportunity *Collaboration the business *Strategic alliances, acquisitions *Take advantage new trends in the market (PESTLE) *New Product Development *Search & Enter new markets *Reduce costs *Be faster, better, easier, more stylish, *Innovation technology development Threats *Loss of major customers. *Change in the environment (PESTLE). *Raw material, energy and transport costs *strong competition with same business *Competitors new products and inn...